Beauty and wellness brand VLCC today
said it will invest over Rs 30 crore to spread awareness about harmful effects
of obesity and related problems in India through a campaign.
To mark the occasion of Anti Obesity Day on November 26, the
company would provide DNA scan to individuals at its centres countrywide and
also educate them on issues leading to the problem such as weight gain,
exercise and food habits etc.
Besides, the company would provide
adequate healthcare resources to affected people associated with the campaign
at nominal prices.
Citing various global researches, the
company said obesity in not only dependent upon diet and lifestyle of an
individual, but also governed by information stored in DNA.
"Observing Anti-Obesity day on
November 26 of every year was the brainchild of VLCC 15 years back with a sole
objective of generating awareness amongst the people about the harmful effects
of obesity and related problems," VLCC Healthcare Director Sandeep Ahuja told.
He further said the investment would be
over Rs 30 crore on equipment and other services to be provided to people.
According to a study published in the
British medical journal 'The Lancet', there were 20 million obese women in
India in 2014 and 9.8 million men were obese.
VLCC operates over 200 wellness centres
across the country and sells its products ranging from skin
care and hair care, among others, across over 70,000 retail stores in
India. PRJ MR
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