VLCC – More than Just a Slimming Center

Hope you had a great start to your week! I have been busy juggling work and the blog to create more content here for you guys. I have taken up some exciting projects so stay tuned. Also, it’s birthday week and all I can do is think about Mr. Jeromy who isn’t here with me in India.

On another note, I recently went for a meet-up at VLCC’s wellness and beauty center in HSR Layout, Bangalore. When VLCC called the event #VLCCStyleStatements, I was curious to know why the hashtag and the whole idea behind it. Once we were done with the discussion, I realized why. It is a beauty and wellness center that also offers various beauty services apart from slimming services.  The services range from salon services, laser & dermatology services as well.

Before I start talking about the various services they offer, below is a small introduction on VLCC from their website:

“VLCC is widely recognized for its weight loss solutions and therapeutic approach to beauty treatments. They have among the largest scale and breadth of operations within the beauty and wellness services industry in India, serving consumers across 236 locations in 122 cities and across 11 countries in South Asia, South East Asia, the GCC Region and East Africa. We operate 197 Wellness Centres in India and 49 in 10 other countries and run VLCC Institutes of Beauty & Nutrition that have grown to become India’s largest chain of vocational education academies in the beauty and nutrition training segment with 69 campuses, training nearly 10,000 students annually and offering courses in multiple disciplines.”

Prior to this, I am sure all of us had the notion that VLCC = a slimming center. I remember as a teenager, I used to see huge boards around the city with slimming consultations that VLCC used to advertise about. And I used to always think that’s the only thing VLCC offers.

But I was pleasantly surprised to find out the various services they offer apart from slimming. It was so wonderful meeting Sushmita, Category Manager – Beauty for VLCC, who blew me away with the knowledge she has about almost anything you ask regarding VLCC and the services they offer. A marketer who knows everything about the company she represents was indeed wonderful!

The session we had with Sushmita was very informative in terms of the different services VLCC has to offer. After this session, my notion of VLCC called only as a slimming center definitely changed. They have so many beauty and wellness services that I had no idea were introduced in India. Some of them are:

Vampire Facelift: If you know what the Kardashians are up to thanks to social media, you should also know they indulge in Vampire Facelifts very often. I have seen a lot of bloggers outside India who are also opening up to this idea now.  Vampire Facelift is basically for dull and sallow skin.  Maintaining glowing skin is hard work but the much-acclaimed Vampire Facelift uses A-PRP (Platelet Rich Plasma) which is a form of blood plasma taken from your own self that has been enriched with platelets and growth factors and applied to your face with derma roller. This encourages cellular growth, stimulates healing and imparts a youthful appearance to skin.

A few other services that we spoke about were Derma Heal Eye Treatment. This is an eye filler treatment, exclusively formulated with innovative bio actives. It dramatically reduces the visible signs of ageing around eye area by instant wrinkle filling effect. The treatment has 24 hour-lasting hydration that would eventually improve skin texture and boosts radiance.

VLCC to launch new centres to expand footprints

VLCC, the Indian beauty and wellness brand today reinstated its focus on Jammu by announcing the plans to expand its footprint by opening new centres in the existing and new markets.

Vandana Luthra, Founder, VLCC said, “Jammu is an important market for us and we are extremely happy with the uptake of the beauty, health and wellness segment in the State. It is one of the fastest growing market for us in the Country. This expansion plan is in line with our strategy to reach out to more and more customers as we strive to further strengthen our foothold in this burgeoning market”.

VLCC has one of the largest scale and breadth of operations within the beauty and wellness services industry in India. The expansion drive will continue in the next financial year with the launch of new centres in existing and new markets. The network expansion is well-strategized bringing the brand closer to the customers, she added.

VLCC offers scientific weight loss solutions and therapeutic approach to beauty treatments making beauty, fitness and health an integral part of our lives. Keeping this approach in mind, VLCC launched Curve Xpert 3D Power Shaper, a highly intensive and comprehensive body shaping therapy that breaks down fat deposits, drains toxins and firms the body. Last year, VLCC also introduced a new 3D range of Body Contour Power Dose Therapies–3D Tummy treatment, 3D Body Contouring, 3D Body Sculpt and 3D Body Firmer to enable our customers to look and feel the way they have always craved for.

Headquartered in Gurgaon, VLCC was founded in 1989 and is the leading slimming, beauty and wellness brand to have emerged out of the Indian subcontinent, whose presence currently spans 330 locations in about 150 cities and 13 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, Thailand, UAE, Oman, Bahrain, Qatar, Kuwait and Kenya.

Planning to lose weight? Here are five tips to avoid the obesity trap

NEW DELHI: Owing to people's lifestyles, eating fast food has become an essential part of their life. Most people are also tried to exercise because of the tight work schedules, ultimately leading to obesity. Try out five ways to avoid excess body fat, says an expert.

Vandana Luthra, Founder and Vice-chairperson, VLCC, suggests how:

Eat breakfast every day, it is the most important meal of a day.

Watch out for empty calories and take food which are low on sugar and fat content. It is important to get a balanced diet with fresh fruits, vegetables, nuts and whole grains included in it.

Exercise daily for a minimum of 30 minutes as it helps to reduce body fat as well as protect one against chronic diseases associated with obesity like diabetes, heart disease. It will also help to decrease stress and high blood pressure. Exercising is good to decrease fat around the waist and total body fat which will slow the development of abdominal obesity.

Get enough sleep on a daily basis as irregular bedtime and insufficient sleep lead to weight gain. Sleep-deprived people may be too tired to exercise, decreasing the "calories burned" side of the weight-change equation.