VLCC, a
leader in beauty and wellness industry in India, has announced the roll-out of
its innovative “The Beauty-Full Month” campaign to celebrate womanhood across
India. This multi-media marketing communications campaign, rolled out for the
month of March 2017, aims to applaud the distinctiveness and beauty of every woman.
The campaign is live on the company’s website, and its social media channels
including Facebook, Twitter, Instagram and will also be supported with consumer
engagement initiatives on-ground as well as print advertising. As a part of the
campaign, VLCC is providing up to 50 per cent discount on specific services on
a particular day.
Conceptualized
in-house, basis research and insights, the campaign around the Beauty
Services offerings by VLCC, is primarily designed to reach out
to women across all age groups. The campaign will run for the entire month of
March where each day is dedicated to celebrate the 31 beautiful attributes of a
woman. To complement each attribute, 31 different services, one for each day,
are being offered at all VLCC Wellness Centers across cities in India.
VLCC
founder Vandana Luthra said, “Since no two women are the same, the beauty and
wellness treatment offered should be tailor-made to celebrate their uniqueness.
This campaign is our token of gratitude to all the wonderful women who make
this world a better place. This is a unique campaign wherein we are extensively
using digital as the lead medium to connect with our consumers.
The
campaign is supported by online promotions and contest, on-ground activation,
bloggers and influence engagement, across the month. VLCC is promoting this
campaign across multiple digital formats using native stories, banner
advertising, video promotions etc. Additionally, Facebook Live sessions are
being conducted around the theme of the week, to increase consumer engagement.
